New York, New York - (May 2022) - MANSCAPED, the leading men's lifestyle consumer brand and male grooming category creator, and Karate Combat, the groundbreaking professional full-contact karate promotion, unveiled a season-long partnership during the debut of Karate Combat: Season 4 on Saturday, May 14th.

The partnership, first revealed at the Season 4 Kick Off Press Conference by Karate Combat President Adam Kovacs, sees MANSCAPED branding and integrations featured prominently across Karate Combat broadcasts and digital content, including MANSCAPED-branded action replays.

In addition to significant brand placement on The Pit, Karate Combat's trademark competition setting, the partnership harnesses Karate Combat's cutting-edge CGI production - powered by industry-leading Unreal Engine - placing bespoke MANSCAPED brand integrations in-broadcast.

Special discount codes were created for Karate Combat fans purchasing from the official Manscaped.com store, which ships to numerous countries worldwide. Entering KC20 or KCTWENTY at checkout will deliver a 20% discount on the total order price during Karate Combat: Season 4.

"As innovative companies which have successfully created entirely new categories, Karate Combat and MANSCAPED share some similarities. Both are young, cutting-edge companies which challenge the status quo and aren't afraid to take risks in talking to their highly male audiences," said Robert Bryan, Karate Combat CEO.

"Karate Combat is one of the fastest growing sports leagues in the world, with a fast growing, truly global audience," said Joey Kovac, VP of Marketing at MANSCAPED. "We are always looking to diversify our sports marketing portfolio and reach new communities. We're excited to partner with such an innovative league that aims to engage with fans in creative ways all around the world."

Karate Combat: Season 4 premiered Saturday May 14th and was broadcast to over 100 territories worldwide through linear and digital media distribution.